How apps factor into mobile sales for UK retailers

App shoppers spent more time and money in a retailer’s app than on a retailer’s desktop and mobile site in the fourth quarter of 2017, according to aggregate data of 28 apps from 15 retailers that use the mobile app platform Poq and that shared their web data with the vendor. Clients on the U.K.-based platform include department store House of Fraser Stores Ltd.

Link: How apps factor into mobile sales for UK retailers
via http://www.digitalcommerce360.com

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