How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

It seems all technology is getting smaller and more efficient. It’s certainly true for computers, as smartphones are progressively overtaking their larger counterparts.
According to Dazeinfo research, there were about 1.13 billion smartphone users in 2012. This number increased by 27.1% in 2013…

Link: How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
via conversionxl.com

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