From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a brand-specific program such as Sephora’s “Beauty Insider,” the rewards app you live by, or even your…

Link: From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry
via loyalty360.org

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