Apps Outpacing Mobile Web In Impression Growth

Header bidding technology for app inventory continues to show significant growth, new research suggests. For PubMatic, global app impression volumes rose 84% from the first quarter of 2017 through the same period in 2018. That outpaced the 28% growth rate for mobile web inventory over the same period, according to the publisher-focused sell-side platform.

Link: Apps Outpacing Mobile Web In Impression Growth
via http://www.mediapost.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s