Facebook embraces the mobile app version of header bidding

Credit: Illustration by Tam Nguyen/Ad Age

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPub—owned by Twitter—Fyber and Max. Facebook can now also work directly with publishers like…

Link: Facebook embraces the mobile app version of header bidding
via adage.com

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