IAB Tech Lab unveils a proposed Ads.txt for mobile apps

Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next 30 days.

Link: IAB Tech Lab unveils a proposed Ads.txt for mobile apps
via martechtoday.com

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