Shopping apps poised for profitable 2018 after 54% growth

Retail app marketers will likely have a very profitable year despite an increase in advertising costs by Facebook, according to a new study by mobile marketing company Liftoff. With shopping app use growing 54% in 2017, according to Flurry, an app analytics company, they have become the second fastest growing app category as consumers change their buying habits.

Link: Shopping apps poised for profitable 2018 after 54% growth
via http://www.mobilemarketer.com

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