Survey: Consumers have clear expectations of bank brands’ mobile apps

A new survey from mobile app developer WillowTree has found that consumers are looking to bank brand apps for specific features and value that enhance their experience with the brand. Even more importantly, according to WillowTree, meeting these expectations has make-or-break potential for bank brands, with a good experience increasing loyalty and purchases, and a bad experience leading to deleted apps, decreased loyalty, and fewer purchases.

Link: Survey: Consumers have clear expectations of bank brands’ mobile apps
via http://www.retailcustomerexperience.com

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