How Marketers Are Acquiring Mobile Users, And Why It’s Important

Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries. That’s according to Adobe’s latest annual “Best of the Best” study, which is based on an analysis of more than 200…

Link: How Marketers Are Acquiring Mobile Users, And Why It’s Important
via http://www.marketingcharts.com

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