Mobile Apps Are Musts for Most Brands, as Long as Users Like Them

To entice people to download an app, companies often offer one-time discounts, entry into a sweepstakes giveaway, or registration into a warranty program. But getting people to come back requires more.More than 60 percent of the people in the WillowTree survey said they wanted exclusive access to…

Link: Mobile Apps Are Musts for Most Brands, as Long as Users Like Them
via http://www.nytimes.com

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