A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.
One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.
According to OpenX, over 60% of the comScore top 1,000 publishers in…

Link: A mobile Ads.txt is needed as fraudsters pounce on shortcomings
via econsultancy.com

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